The Opveon Difference

Jury Research Practice

The jury selection process is a meticulous examination of jurors’ biases, personality traits, and pre-conceived notions, that demands both expertise and precision when making cause and pre-emptory challenges.

At Opveon, we meticulously evaluate each juror’s verbal and nonverbal cues to assess their potential role in the jury—whether they are likely to be leaders or followers, their legalistic or liberal leanings, their knowledge of case-related topics, and their sympathies. This analysis is complemented by demographic data and our extensive experience, allowing us to identify and exclude jurors who may pose a risk, ensuring a jury predisposed to engage with and understand our case.

In theme development, we delve deeply into your case to pinpoint the critical details that will influence jurors’ decisions. We thoroughly analyze and rework these ideas to ensure that every decision-maker is fully informed and persuaded in our favor.

Every case is unique, and we approach each one with this understanding. Our process is collaborative, involving litigators, clients, and experts to ensure complete alignment and accuracy. We are committed to helping you present every aspect of the case with clarity and conviction.

Our jury research services include virtual jury focus groups that can be facilitated remotely, in-person jury focus groups, discussion groups, and mock trials. We also assist our clients with crafting creative Voir Dire questions and assist with the jury selection process.

Overall case analysis

Reviewing fact finder’s perspectives allows our experienced consulting team to analyze your case facts and develop key themes supportive of your client's position.

Demographic indicators

Demographic indicators are essential to generating accurate and reliable statistics for a case; providing litigators with supportive outlooks from social perspectives.

Hot-Button issues

Our Hot-Button analysis techniques provide litigators with systematic insight to enhancing the evaluation and supportive nature of their case development process.

Witness evaluation & Preparation

We help to prepare witnesses for what to expect in the courtroom and how to handle themselves in front of the jury.


We believe that a properly designed presentation will change the decision-making behavior of a jury.

Resonating concepts

Opveon helps to transform complex themes into clear, actionable presentations of evidence that empower decision makers.

1 Part Art, 1 Part Science.

Jury research and selection is both an art and a science. At Opveon, we leverage historical demographic data alongside insights gained from our extensive courtroom experience. Our objective is not only to identify the ideal jurors to include in our panel but also to craft strategies for effectively communicating our case to these specific individuals, ultimately persuading them to render a verdict in our favor.

Data-Driven Decision Making

Data gained from jury research projects provides immense value to the entire trial team as they prepare the case for presentation to a jury. The extensive insights gained through our tailored research process help craft the strategy for approaching witnesses and presenting evidence, equipping you and your client with the confidence and authority to deliver a compelling narrative that resonates with jurors.

Flexible Solutions

We can host your mock trial, focus group, or other form of jury research, at a location of your choice, at our in-house research and conference suite in our downtown Tulsa facility, or through our secure online platform.

Whether our research is conducted in-person or online, we utilize standard recruiting methods to ensure the jury panel is consistent with the demographics of the trial venue. Numerous security and quality control measures are used to make certain the most reliable data is being collected.

Virtual Jury Focus Groups

Our online method of jury research utilizes a secure online portal where mock jurors can view and react to pre-recorded presentations of counsel, video testimony, and relevant exhibits. Jurors will be asked to respond to questionnaires at various stages of the research process, which will be securely broadcast to counsel as soon as all participants have submitted their questionnaire responses.

After the research project is complete, we will meet with counsel to go over our findings, make recommendations, assist with theme development, and work with your team to craft compelling demonstrative graphics. If you want a written report summarizing our findings, we can provide that as well.

Virtual Jury Focus Groups do not lack any of the benefits as traditional research methods. If you’re looking to save on costs and reduce travel, we recommend you try our virtual approach.

Research Facility

We are proud to have an in-house research and conference suite in our downtown Tulsa facility, which can accommodate up to 100 research participants. Our spacious suites are complimentary to you when conducting a mock trial or focus group.

We also provide complimentary conference room suites to our clients for witness preparation, should you need a space, free from distraction, to prepare your client for testimony.

What's Next

Have questions?

We would love to hear from you and discuss your case.

Contact Us